LilyRay is theVPofSEOStrategy and Research at Amsive Digital, where she provides strategic leadership for the agency’sSEOclient programs. Born into a family of software engineers, web developers, and technical writers,Lilybrings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees.Lilybegan herSEOcareer in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winningSEOdepartment that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies.Lilyhas worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technicalSEOmysteries.