Katharina is a Product Manager in Pandora's Global Data & Technology Organization, focused on developing Marketing Technology products that provide the Paid Media team with advanced tools and strong data foundations. Over the past year, she has managed the introduction of Google Meridian, Pandora’s newest marketing mix model, overseeing everything from data collection to beta testing and the rollout in the first markets. Katharina is dedicated to advancing data-driven marketing solutions, enhancing measurement practices, and empowering teams to unlock efficient marketing through innovative technology