Jarno van Driel is an international Structured Data and Semantic SEO consultant who started his career in 1998. Since then Jarno has continuously embraced new roles, leading him to discover his passion is optimizing content and code so that machines can understand and utilize the information websites provide.
Jarno’s activities can be categorized and classified into many different taxonomies and ontologies. Yet labeling Jarno’s job title is a near-impossible task because his activities overlap with a multitude of departments and specialists. An ambiguous state, because of which most simply know him as ‘just Jarno’, that structured-data fanboy from Rotterdam, the Netherlands.
As an early adopter of Linked Open Data, Jarno's work was mentioned in several W3C discussion groups. Mentions that would lead him to start participating in shaping some of the standards many people use (microdata, schema.org). All the while learning from many of the pioneers who are at the forefront of the semantic technologies being used today.