Chantal is an author, podcaster, speaker, and trainer in SEO & Organic Marketing. With over 14 years of experience, she has witnessed some of the most significant changes and developments in SEO. Chantal has worked on both the agency and client side and is now a freelance SEO & Organic Marketing Consultant.
In March 2022, she published her first book, focusing on addressing users' informational needs rather than merely targeting keywords. You might already be familiar with her favorite concept, "QPAFFCGMIM," which she considers the foundation of helpful content that sets you apart. According to Chantal, the combination of QPAFFCGMIM, experts, and videos forms the cornerstone of helpful content and EEAT.
The beauty of this approach? This type of content is particularly effective in a zero-click world: proactively building your brand and expanding your reach.
Those who master this strategy can unlock significant improvements in their SEO performance.