Kevin Salat (he/him) is a Senior Product Marketing Manager at Microsoft Advertising, currently focused on search-first automation products within the platform such as Performance Max. Kevin's been at Microsoft Advertising in various roles since 2016, and prior to that iProspect, and loves engaging with advertisers on how to better empower them with our products. He holds a B.B.A. in Marketing and a Chinese minor from the University of Notre Dame. Outside of work, Kevin enjoys cycling, vinyl records, Classical Hollywood movies, and the New York Times daily crossword.