Birgit Boing is Industry Head at Google Benelux, leading the charge in performance marketing and digital transformation for the region's top retailers. She is a frequent speaker at industry events and Chairwoman for the VIA taskforce Data & Tech. She is invested in creating an ambitious environment to fully maximize innovation for the growth of the advertising industry. Prior to her current role, Birgit worked as a Performance Lead, specializing in omnichannel strategies for retailers across Northern Europe. She held various roles at media marketing agencies. With a background in Economics, Sociology, and Philosophy, she is passionate about the impact of AI on Society.