Michel van Luijtelaar is a leading voice in Local SEO with a rich background in performance marketing, analytics, and omnichannel strategies. Over a distinguished 13-year tenure at Google, Michel served in various specialist roles, assisting major clients with their measurement, omnichannel, and analytics challenges across platforms like Google Ads, Google Analytics, and the Google Marketing Platform. In 2020, Michel co-founded GMBapi.com with Gergan Atanasov, aiming to enhance local SEO, hyperlocal content and reputation management for multi-location businesses.
The platform leverages data-driven insights and testing to help businesses improve their local search rankings, manage reputations, and attract more customers. Michel's expertise lies in integrating Google Ads, SEO, and local marketing strategies to boost local visibility for businesses with multiple locations.
Beyond his entrepreneurial endeavors, Michel is an active contributor to the digital marketing community. He has authored articles for platforms like Search Engine Land, sharing insights on topics such as Google's reviews. Additionally, he has been a speaker at prominent industry events, including BrightonSEO, where he discussed local SEO and reputation management. Michel's passion extends to marketing technology, analytics, and attribution. He is dedicated to applying the latest advancements, breaking down organizational silos, and establishing processes and technologies that enable companies to act swiftly on insights. Through his digital marketing agency, Up Analytics, Michel continues to assist businesses in these areas.