As Agency Lead at Pinterest, Niki Lin draws on more than 15 years of industry experience—including an extensive chapter at Google—to help agencies and brands redefine their digital strategies. With a deep background in search, digital marketing, and programmatic advertising, she leads the Pinterest agency business with a focus on how the landscape is evolving beyond the traditional text box.

On Pinterest, where search is inherently visual, she guides brands and agencies in unlocking new ways to connect with audiences and move from “searching” to “inspired doing”. Niki’s work is driven by a belief in the power of visual discovery to foster positivity and authentic engagement. She is proud to champion Pinterest’s mission to inspire everyone to create a life they love, keeping positivity and diversity, equity, and inclusion at the heart, whether building strategic alliances or navigating the latest in visual search, the goal is to help partners thrive in a digital ecosystem that is as innovative as it is positive.