Işıl Sağer is a Regional Product Marketing Manager at TikTok with over 10 years of experience driving large-scale growth for B2B, SaaS, and AI-powered platforms. Currently, she leads the go-to-market strategy for Search Ads, focusing on launching and scaling the product across European and Israeli markets. Her work at TikTok has been instrumental in architecting EMEA-wide strategies for AI-driven products. Prior to joining TikTok, Işıl spent several years at Google as a Strategy & Operations Lead and Account Manager.

With her strong expertise in building go-to-market strategies for AdTech products over the years, Işıl bridges the gap between complex product roadmaps and commercial execution. During her speech, she'll be covering what Search Ads is at TikTok means for the advertisers and how to set up the campaigns for success.