Amy Hebdon is the founder of Paid Search Magic, a specialized Google Ads consultancy, and has over 20 years of experience helping brands build systems that drive real performance. Known for combining storytelling with technical rigor, she helps marketers move beyond surface-level optimizations to focus on what actually matters.

Amy was recognized as the 4th most influential PPC expert in 2025 by PPC Survey and regularly contributes to Search Engine Journal, Search Engine Land, and SMX. When she’s not optimizing campaigns, you’ll find her tapping maple trees, baking bread and tending chickens on her permaculture homestead in Tennessee.