Dive into the future of marketing measurement with Google and Pandora! We’ll explore the power of combining MMM, incrementality testing, and attribution for a truly comprehensive view of marketing performance. Discover Google’s latest innovations, including Meridian MMM and what it means for Search. Then, Pandora takes the stage with a real-world case study, showcasing their cutting-edge approach to modern measurement with incrementality testing, MMM, and a sophisticated omnichannel attribution strategy incorporating CLTV.