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3. PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy

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3. PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy
With Andrea von der Haar & Marc Oldenburger
schedule
13/03 at 10:25 AM - 10:55 AM
place
Room 3

Andrea will discuss insights gained from integrating Microsoft Advertising into Veneta’s core strategy. She will provide more details on why they decided to start, how to begin the process, and key learnings. Andrea and Marc will then explore the differences between Microsoft and Google, how to enhance existing strategies, and common pitfalls to avoid.