How often does performance dip, prompting the question: what went wrong? This session explores using competitor and customer insights to shape your marketing strategy. It’s easy to focus inward—on our own approach—while overlooking competitors who are also working to attract, retain, and win over customers. By keeping a pulse on the competition and maintaining open dialogue with customers, we can build agile, responsive strategies. This ensures we not only protect but also grow our market share, adapting to any market conditions.
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