With so much focus on Performance Max, keyword match type changes, AI advancements and data degradation due to privacy changes, using audience and content targeting strategically has only become more important in Google Ads – and more difficult. In this session, Google Ads Coach Jyll Saskin Gales will share advanced strategies to work with the platform, rather than against it, to achieve outstanding results. You’ll walk away with specific tactics and practical examples to inform your modern Google Ads strategy.