Google’s introduction of MUM to their language processing model in 2017 transformed how they understand and classify multimedia and multi-step information on the web. MUM (Multitask Unified Model) is 1,000 times more powerful than BERT, enabling Google to break down queries based on the various needs and expectations embedded within them. It helps organize search results—including AI Overviews—around the context of complex tasks, while also transferring knowledge across languages. In this session, attendees will gain a clear understanding of how MUM shapes search results and how they can leverage its capabilities to expand and refine their SEO strategies.
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