In an evolving digital landscape, strong brands have become the foundation for sustainable search success. Bastian’s presentation highlights how brand recognition influences user behavior, search engine rankings, and overall marketing efficiency. It explores the increasing importance of branded search demand, the role of multi-platform visibility, and why SEO is shifting from rankings to attention ownership. Through data-driven insights, real-world case studies, and actionable strategies, it demonstrates why building a recognizable, authoritative brand is no longer optional - it’s essential for long-term (SEO-) success.
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