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1. Google & Rituals: Bridging Intent and In-Store Reality With Omnichannel
With Micaela Grau & Yannic Van Overbeeke & Ymke Van den Enden
schedule
12/03/2026 at 11:30 AM - 12:00 PM
place
Room 1

Search is shifting from clicks to cross-channel intent. Discover how Rituals moved to demand-led budgeting and Omnibidding to bridge the online-offline gap and capture consumer demand in real-time.

Speaker(s)

Micaela Grau
Account Manager at Google
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Yannic van Overbeeke
Manager Digital Paid Media at Rituals
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Ymke van den Enden
Performance Marketing Specialist at Rituals
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