Join Inderpaul if you’re an e-commerce marketer or PPC specialist and want to level up your PMax strategies and better understand their interplay with Search campaigns.

We will look at:

• Understanding the concept of ‘Search Space’ and how it reveals the overlap and gaps in search term performance between Search and PMax campaigns.
• Learning practical techniques to analyse Search Space data to identify opportunities for optimising both Search and PMax campaigns.
• Discovering and applying a framework for predicting product success in Shopping Ads with PMax, including segmenting products based on performance and potential.
• Real-world examples of how dynamic product scoring and Search Space analysis can drive significant improvements in ROI for e-commerce advertisers with Google Ads.