Search is being reinvented. The web is shifting from static pages to an AI-powered fabric where answers, actions, and context converge. Hyper-personalized AI assistants and agentic systems are reshaping how information flows, blurring the lines between search, assistance, and execution.

At the heart of this transformation is visibility. In an AI-native discovery ecosystem, presence is no longer only about ranking links – it is about being interpretable and actionable inside systems most people never see. This talk takes you inside that science: the system-level flow by which large-scale AI and search platforms decide what content surfaces – and what disappears.

The talk translates this scientific understanding into practical guidance – how to think about visibility, controlling how content is displayed in AI experiences, and remain competitive as the web evolves beyond pages toward AI-driven experiences. This talk is designed for a broad audience – from brand owners and content creators to advertisers and marketers – anyone seeking to understand and influence visibility in an AI-native web architecture.