08:30 AM
09:45 AM
10:25 AM
1. Beyond Rankings: Strategies for Earning Digital Visibility
With Jes Scholz
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2. DTC brands succeed with Meta Ads but struggle to make Google Ads work at the same level. Why?
With Andrew Lolk
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3. PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy
With Andrea von der Haar & Marc Oldenburger
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10:55 AM
11:15 AM
1. Modern Measurement in practice with Pandora: open-source MMM, incrementality & advanced attrib.
With Katharina Hanke & Ana Carreira Vidal
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2. Binance case: mastering SEO in high competitive & rapid changing industries
With Dinesh Sivapragsam
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3. Using your competitors to supercharge your PPC results
With Lottie Namakando
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11:50 AM
12:20 PM
02:10 PM
02:35 PM
1. From Chaos to Control: Building Smarter PPC Account Structures in 2025
With Sam Tomlinson
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2. What search engines and humans want in a web site.
With Martin Splitt & Bartosz Goralewicz
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3. SEO isn’t dead, it’s our approach that should be buried–Helpful content & EEAT are not a strategy
With Chantal Smink
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03:10 PM
1. Word to Your MUM: Unraveling the Unknown Powerhouse of Google Algorithms
With Cindy Krum
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2. AI in Microsoft Advertising: How automation strategies can drive impact
With Kevin Salat & Ka-Lam Man & Annegret Schubert
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3. Local SEO & PPC: how Google Business Profiles drive sales - lessons from Quiosk
With Nick de Leeuw & Michel van Luijtelaar
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03:45 PM
1. The Ever-Evolving Search Landscape: Unlocking Value, AI and Charting the Future with Google
With Birgit Boing & Michel Nienhuis
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2. Branding Imperative: The Competitive Edge for SEO in 2025
With Bastian Grimm
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3. From PPC to Paid Media: Bridge the gap to YouTube and Meta advertising
With Liam Wade
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04:20 PM
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